Here at Rivertown Buick GMC, we're always really excited when a new Buick model comes out. Buick automobiles are the perfect combination of refinement and luxury with starting prices comparable to more mainstream brands, and when we get a chance to offer a new one to our customers, we love it. That's why we're so thrilled that Buick is introducing four new vehicles to US showrooms this year. And with the news that more than 35,000 new customers have switched to Buick in 2016 alone, it seems we're not the only ones.
Take people who've purchased the new Cascada convertible, for example. Through April of this year, 64% of Cascada buyers traded in vehicles from a brand other than General Motors. Duncan Aldred, vice president of Buick Global Sales, Service and Marketing, is confident this is an indicator of Buick's continuing success:
The lasting impact of the Cascada will be a change in perception that only a sexy, sleek convertible can provide. It’s changing minds and attracting customers in the country’s biggest convertible markets, with nearly half of sales coming from New York, New Jersey, Florida, Texas and California. These are all key markets for Buick’s continuing success.
And for those fans of small SUVs/crossovers, more than 57% of Encore buyers came from a competitive brand. (It's so popular, in fact, the Encore now represents 40% of Buick sales!) Two other Buick models we expect to entice customers when they arrive this year are the all-new LaCrosse sedan and the Envision, but all of them are the perfect blend of affordable and exciting.
To learn more about these thrilling new vehicles, or any of our other Buick models, don't hesitate to call, contact us online, or stop by and see us at 1661 Whittlesey Rd, Columbus, GA 31904 today. We'd be more than happy to answer any questions you may have or to schedule a test drive for you.