Buying a new car should leave you satisfied long after you drive off the lot, and the Buick brand is doing everything right to make that the case for all customers. That's why J.D. Power’s 2016 U.S. Sales Satisfaction Index (SSI) Study ranks Buick highest among mass-market brands.
Buick knows that offering great products is only half of what makes a positive car-buying experience. A brand’s ability to help new-vehicle owners understand technology and enhance the overall ownership experience are key to high SSI rankings. In brand sales satisfaction rankings, Buick earned the highest marks with a score of 809 (based on a 1,000-point scale), and the team here at Rivertown Buick GMC is proud to have contributed to that.
“Our sales satisfaction ranking shows that our ability to deliver a meaningful purchase-to-ownership process is paying off for our customers well beyond when they leave our stores,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing.
The SSI Study is a comprehensive analysis of the new-vehicle purchase experience that measures customer satisfaction with their dealer. It is based on responses from nearly 29,000 buyers who purchased or leased their new vehicle in April or May of 2016.
Rivertown Buick GMC is committed to upholding the customer-focused experience that Buick is known for, and we will continue to do so in all aspects of our interactions with you.
For more information on our amazing selection of new and pre-owned models, or to simply schedule a service appointment, please don’t hesitate to contact us online or visit us at 1661 Whittlesey Rd, Columbus, GA 31904. We look forward to serving you.